In addition to branding the announcement, the identity was used to engage with employee feedback, introduce employees to the new suite of applications, and direct employees to internal resources. Together, we were able to encourage conversation around New York Life’s support for their employees and highlight the opportunities offered by that internal investment.
Motion Graphics Designer: John Staton
The Welcome Office 365 identity featured a temporary installation in the New York Life Lounge.
Interactive kiosks served as stand-alone activations of the internal initiative and were installed across office locations.
T-shirts and other swag were offered to employees who completed the recommended tutorials.