Charter Communications and Spectrum

After the merger of Time Warner Cable, Bright House, and Spectrum in 2016, a logo system was implemented to establish consistency across internal and external communications.

To promote the launch of Spectrum Mobile, new creative was developed to continue building market awareness with target consumers.

The sales associate uniform was branded to restyle the human interface of the Spectrum retail experience.

“Easy connect” kits were developed to guide residential customers through at-home self-installation.

Over 20 Spectrum Learning Labs were launched at non-profits and community centers across the city to strengthen Charter’s connection with the communities they serve.

Signage was produced for sports sponsorships and arena rebrands.

An ad template system was designed and developed for community outreach, sponsorships, events, and employee recognition.

A corporate screensaver was designed for use across the internal network.

Residential fleet signage was refreshed to feature a new color palette and expanded product suite.

A branded library of icon artwork was designed to represent core business offerings, product features, and brand messaging.

A corporate stationery system was implemented across business segments.

A range of guidelines were written for individual business segments, product launches, specialty applications, and top-level branding.